RB SHERA is the result of a powerful collaboration between two iconic brands, RoyalBoard and Shera Board, introduced under the tagline “Inovasi Bangunan Tanpa Batas” or “Building Innovation Without Limits.” Themed “Together for Better,” the launch event was far from ordinary—it signaled a bold new chapter in the building materials industry.
The event featured keynote addresses from prominent figures including Gabriel Montadaro, CEO of RB SHERA, who emphasized the importance of innovation in construction materials. Djony Widjaja, Board of Commissioners RB SHERA, delivered an inspiring speech outlining the company’s vision and mission. Meanwhile, Ongek Taechamahaphant, Chairman of SHERA Private Limited (Thailand), highlighted the strength of this strategic partnership.
RB SHERA introduces 9 textures, 24 colors, and 202 product variants, featuring FyberTec leading-edge technology and Autoclave excellence, making it highly resistant to breaking, cracking, bending, and abrasion. It offers comprehensive building applications: ceilings, walls, floors, decorative elements, and roofing—all aligned with the brand’s commitment to total green building solutions.
With sustainability at its core, RB SHERA integrates eco-conscious practices throughout its production, minimizing waste, conserving energy, and aligning with global climate change efforts to build a balanced and harmonious future between humans and nature.
The launch ceremony began with a stunning performance of the Ramayana Ballet, followed by the “Thousand Hands” Thai traditional dance. As the dancers exited the stage, a podium rose from the floor. The Master of Ceremony invited the company’s board members to the stage, including Steven Widjaja and Ongek Taechamahaphant, who together pressed the ceremonial launch button. The night sky then lit up with spectacular skytracker lights, officially unveiling RB SHERA to an audience of industry leaders and business partners.
The event was expertly managed and executed by Jakarta-based event organizer, After8 Sensix, whose creative direction and flawless execution brought this visionary moment to life.
RB SHERA stands as a powerful symbol of what industry collaboration and sustainability can achieve—ushering in a future of limitless building innovation.
